Brand Management

Building and protecting your brand online is an exciting, yet difficult and time-consuming task. Changing your brand online is also one of the most difficult and challenging tasks your company is faced with. HipMedia is here to make this a more pleasant experience for it’s customers.

Our Brand Management Services help you to Listen & Monitor your Online Brand interactions, while including brand building, brand protection, and rebranding. This full service offering is designed to offering is a fully comprehensive report that will provide you a scorecard measurement of your company or brand’s online reputation. The service includes:

Brand Monitoring

Understanding how your business is perceived online and whether or not it is visible to the online world is the first step to putting corrective action in place to help improve your Online Brand awareness. Gartner predicts that 80% of online transactions will be made by virtual profiles in the year 2012, and it will be important for your brand to be recognized by these consumers in efforts to have a successful online presence.

Hip Media will work with your company to provide a comprehensive electronic dashboard report that includes what Customers Are Saying about your brand across multiple areas of the internet including and not limited to Web Sites, Forums, Social Media Websites, Search Engines, Blogs, and all areas on the internet where your brand is being discussed.

Brand Building

Establishing a brand on the Internet is now more important than ever before. Without a well recognized brand your site will remain just one of the thousands of other websites that offer the same services on the Internet. Brands that are already well established offline face a similar problem online - consumers that were loyal customers offline usually have very different (if any) loyalties online.

Our brand building services develop a strong online presence for your business through multiple forms of placement in various media formats on the Internet. We aim to deliver a long lasting, positive brand experience to your customers.

Brand Rebuilding

Rebranding will be one of the most important decisions your company makes. Let us ensure that your hard work and efforts don’t get ruined by poor online brand management. HipMedia’s online rebranding services cover all your bases by informing your existing clients about the change in brand and directing all traffic to the new site.

Our rebranding services should be used for any or all of the following situations:

• Domain name changes from .com to .net or .biz
• Overall domain name changes
• Website redesigns
• Corporate rebranding
• Product range or individual product rebranding

Brand Protection

If your serious about your online brand presence, you need a company like HipMedia to help monitor what is being said about your brand online and to make sure that it does not fall into a negative brand reputation. Your competitors can create blogs and Google bomb your website to spread rumours or malign your brand online.

When you use HipMedia’s brand protection services, you can rest assured that we are paying attention to everything that is published about your brand, and making sure that only the good PR is delivered to consumers and the bad PR is left in the trenches.